Identity
We appreciate that visual presentation of your business is a key factor in shaping your brand. From the cornerstone
of logo development, through to implementation of brand colours, imagery and the more literal representation in print
and website media. The integrity and value of a client brand is foremost in our minds with any creative work we undertake.
BRANDING
Your brand is so much more than just your visual presence with logo, website and advertisements. It is presented in
everything you do, and sometimes those things can need lateral thinking and innovative answers. Graphic design fits
into that equation, not always as the driving force of it, but to add value. This can range from the obvious such as
merchandising garments, to the obscure, such as generating a custom font for a client.
PRINT - ADVERTISING / MARKETING
Experience counts for a great deal. The variety of previous projects undertaken by ZeroSeven provide a solid grounding
in print design. Often there is more than one way to achieve the result required from the client brief. Spot colour or cmyk?
Will including that clever fold make the piece more effective or just cost more? ZeroSeven will ask the hard questions at
the start to ensure the client has options to choose from and make an informed decision. We communicate closely with
the print companies we work with to ensure together we offer the client the most appropriate and economical end result.
ONLINE - WEBSITE / HTML BROADCAST
Common sense is key here. From determining exactly who your target market is, to what you want to say to them
and the outcome you require. Simple, logical, intuitive. All keywords that strongly influence our creative process when
developing a website, from small static sites, to full blown e-commerce sites. Our web coding gurus have extensive
experience building the dynamic databases that realise the function of our clients websites.
PHOTOGRAPHY
The explosion of relatively economical and easy to use digital cameras in recent times means many people can pick up
a camera and call themselves a photographer. It doesn't mean they can pick up a camera and answer a client brief for
a shot, or guarantee a result regardless of weather/lighting/conditions, or provide a professional and efficient business
service, or .... well, you get the picture.
Some of the same talents that are necessary for a graphic designer translate directly into the field of photography.
With particular experience in action sport photography including remote lighting set up, Nick has the ability to think
creatively, and to master the technical aspects of capturing the image required by clients.
RETOUCHING
With extensive experience retouching and manipulating photography, ZeroSeven can offer solutions you may not have
even known existed. Importanty, we retouch to extremely high standards, at high resolution. (Retouching an image that
may end up 9m high on a billboard requires significantly more skills and experience than retouching an image that is
destined to be the size of a thumbnail on a website).
EVERYTHING ELSE
Some services don't fit neatly into a particular category. Consultancy is one example: There have been occasions
where an honest and frank discussion with a client about their intended project has shed more light on what is involved
and eventuated in the client directing their efforts into other projects. This is a good result, even for ZeroSeven, as there
is no point working on a beautiful piece of creative thinking if it ultimately doesn't benefit the client business.