Tea packaging

Elegant and striking

The design brief identified the target market as being predominantly women in a corporate environment. Accordingly, the artwork is sophisticated and elegant, while clearly positioning the client’s brand identity (Rotorua coolest hot spot logo).

Sourcing a royalty-free pattern keeps costs in check for the client. Providing a pseudo 3D mockup of the artwork on the tin allows the client to see how the flat artwork appears in context when applied to the tin.