The content is rich in its delivery of information to a growing target market; a wealth of details for 3rd age/retired people looking for hobbies and groups to interact with.
The delivery is somewhat constrained, a 32page DLE size booklet. The high word count necessitates smart, effective layout decisions to present the content in the clearest, most legible manner possible.
Utilising small photos wherever possible throughout the layout gives the reader’s eye a chance to rest – breaking the text-heavy listings.
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